My Projects!

My Global Social Entrepreneurship Journey

“Those who plan do better than those who do not plan, even though they rarely stick to their plan.” – Winston Churchill

“Helping, fixing and serving represent three different ways of seeing life. When you help, you see life as weak. When you fix, you see life as broken. When you serve, you see life as whole. Fixing and helping may be the work of the ego, and service the work of the soul.” ― Rachel Naomi Remen 

I would have never thought that serving my community through social entrepreneurship would give a meaning to my life…

My social entrepreneurship journey started at the Amal Women’s Training Center, a SE empowering widowed, orphaned, disabled and divorced women through the power of food! Since then, I got addicted to designing self-regulating, self-financing & innovative social projects. 

I am currently involved in different SE initiatives in Morocco and globally either as a consultant, a project manager and national coordinator.


Amal Women’s Training Center

May 2015, December 2018 - Marrakech, Morocco​

Amal Women’s Training Center is a Marrakech-based nonprofit organization dedicated to the empowerment of disadvantaged women through restaurant training and job placement. Amal’s goal is personal transformation through job and life skills development for our trainees, a stepping stone to economic and social stability.
The training program offers women from disadvantaged backgrounds a platform where they can enhance their capacities and learn new skills. When trainees are selected they start a six-month training program to learn all aspects of work in a professional kitchen in order to secure a job. At completion, Amal graduates gain financial independence through their skilled work in restaurants, hotels, riads and cafés.


Eat My Cake

2017, 2020 - Pondicherry, India

Empowering Indian Women by providing them with the opportunity to acquire vocational training in baking, pastry making and sustainable livelihoods, these women become financially independent and socially reintegrated, while still having time to care for their children.

Strategy Consultant

Al-salam Foundation

2019, 2020 - Sttat, Morocco​

Al-Salam Foundation for Social Development, Settat Branch is a social development nonprofit organisation established in 2000 belonging to a national association of the same name with 35 branches throughout the country. It focuses on voluntary social development work by building the capacities of families in difficult situations through social and development projects aimed at raising their socio-economic level, preserving their dignity and ensuring a decent life, pastoral services and programs.

Project Manager

Amal CLC

2018 - Marrakech, Morocco​

The CLC cafe was launched through a collaboration between the Center for Language & Culture and the Amal Women’s Training Center. It is a special project because it is run by two deaf women, Saida and Soukaina, along with two hearing women, Bouchra and Loubna.
Amal Sign Language Cafe is a safe and loving work environment for Saida and Soukaina, who say that the cafe has given them the chance to be included in society and be financially independent. Who said people with hearing disabilities can't be heard?

Site Director

Zakoura Foundation

October 2018, April 2019 - Mohammedia, Morocco

The recycling-upcycling training center in Mohammedia was set up by the Zakoura Foundation in November 2017 & financially supported by Drosos Foundation. It enables young unemployed men and women from Mohammedia to receive support and training in the recycling of scrap fabric and wood. Thus, as a social job incubator, the training center aims to support and train young people in order to ensure a smooth transition to active working life.
Two coop’s were born out of this initiative, Adira and Recup'art: respectively combining the passion and professionalism of young women harnessing the cutting and sewing art and bringing together young people mastering the art of carpentry and fretwork.

Operations Manager -SM

L’Heure Joyeuse NPO

2019, Now - Casablanca, Morocco

L’Heure Joyeuse is a Moroccan nonprofit organization that has been active since 1959; Our mission is to fight against social exclusion through designing and developing concrete and sustainable social innovative solutions to empower the children and the youth in order to better their daily lives. We are operating through 3 main clusters:
– Health : Fighting against infant mortality and helping the population in great medical distress.
– Education: Providing educational, pedagogical, social and academic support adapted to the children and young people in difficulties. We also fight against school dropout in the rural world.
– Training & Professional Integration : Training the young NEETs in soft skills, particle apprenticeship programs and entrepreneurship for professional integration, job placement and business launching.
These programs are designed and based on the beneficiaries’ needs.

Project Manager

Amal 21

2018 - Marrakech, Morocco

Amal 21 project idea was designed in order to empower and socially include women with Down Syndrome also known as Trisomy 21.
The philanthropic restaurant was based at the National School for Business & Management’s cafeteria serving over 100 students per day some good food cooked with love and passion by Amal’s champions and their chaperons.
3 women with Down Syndrome successfully integrated the professional market as full time employees at a hotel and a restaurant.

Founding President

Impact Initiative

2019, 2020 - Mohammedia, Morocco

The Impact non-profit organisation, through its role in civil society, offers palliative solutions to the problem of unemployment and the impermeability of the labour market through self-employment and entrepreneurship for the benefit of women, youngsters and people with disabilities from disadvantaged backgrounds.
Our mission is to provide project leaders with a safe space where they can dream, formalize and concretize their projects through training and mentoring.
We encourage the culture of entrepreneurship and social entrepreneurship as a solution for social inclusion and economic empowerment.